Aviation

We believe that businesses in the Aviation sector can build passenger loyalty when they truly make an effort to listen to the voice of the passengers – and then act on what they hear

We are a dedicated team of advisors who together have broad experience in consulting businesses in the Aviation sector.

It is our mission to help businesses in the Aviation sector build passenger loyalty through relevant personalisation of products, services, messages and promotions.

Especially for digital businesses in the Aviation sector with big amounts of own passenger data, relevant personalization is a big opportunity – e.g. for airports, airlines, travel agencies etc.

For these businesses, it is important not to look for all the answers in the digital data they already have, but to constantly ask themselves the questions: what do we NOT know about our passengers – and what would we be able to do better if we had that knowledge?

These are questions we help answer:

• As reliable advisors, we use our Aviation Sector expertise to map what critical customer knowledge is missing – and how it could drive the business.
• As voice of the passengers, we use our Market Research expertise to find the 360° consumer insights that are essential.
• As sense-makers, we use our Advanced Analytics expertise to combine existing knowledge with new insights to create a clearer picture of each individual passenger enabling personalised data activation.

This is how we help digital businesses in the Aviation sector build passenger loyalty.