Transport & Mobility
We get up close to the daily lives of travellers and commuters. With professional pride and extensive industry knowledge, we create customised, analytical designs to meet the market situation and political reality of our customers.
Whether they travel on buses, trains, metro, bikes or in cars, we interact closely with travellers to discover how they think, talk, and behave.
Using nuanced qualitative approaches, including observations, “travel-along” or online web forums, we get close to the daily lives and settings that customers and citizens inhabit. Using larger quantitative data sets, surveys, and advanced statistical techniques, we look at broader contexts, segments, and trends. We strive to apply a holistic approach where insights are added to as broad an understanding of customers as possible.
Ultimately, we strive to ensure that our customers get the best possible holistic view of travellers, brands, and markets, to achieve a clear idea of how to work with them.