Tourism, Culture & Places

Understand your target group and sharpen your offerings. We use data to help create places and experiences that resonate with the people our customers seek to serve. 

In times of cultural, consumer and technological change, it is essential that organisations operating in tourism, culture and places stay ahead of the game. What does it take to be relevant and stand out in a crowd?  

Essentially, what you need is a deep understanding of what really matters to the people you seek to serve. In Tourism, Culture and Places, we base our consultancy on extensive data sources, both qualitative and quantitative. We distil valuable insights and design tourism experiences that resonate deeply with the values, emotions, and flavours of users – be it theatre, festival or museum visitors, domestic or international tourists or locals. Our customer portfolio is diverse.  

No matter whether we work with museums, national parks, event organisers, destinations or local authorities, we are convinced that the key to ongoing relevance is understanding how our customers are perceived and valued. Because insight sparks new insight.