Private

We believe that businesses in the Private sector can build customer loyalty when they truly make an effort to listen to the voice of customers – and then act on what they hear

We are a dedicated team of advisors who together have broad experience in consulting businesses in the Private sector.

It is our mission to help businesses in the Private sector build customer loyalty through relevant personalisation of products, services, messages and promotions.

Especially for digital businesses in the Private sector with big amounts of own customer data, relevant personalisation is a big opportunity – e.g. for loyalty programmes, customer clubs, online retailers, membership organizations, subscription businesses, media, financial institutions etc.

For these businesses, it is important not to look for all the answers in the digital data they already have, but to constantly ask themselves the questions: what do we NOT know about our customers – and what would we be able to do better if we had that knowledge?

These are questions we help answer:

• As reliable advisors, we use our Private Sector expertise to map what critical customer knowledge is missing – and how it could drive the business.
• As voice of the customer, we use our Market Research expertise to find the 360° consumer insights that are essential.
• As sense-makers, we use our Advanced Analytics expertise to combine existing knowledge with new insights to create a clearer picture of each individual customer enabling personalised data activation.

This is how we help digital businesses in the Private sector build customer loyalty.