Challenge
The 25 attractions in Top Attractions, which include i.a. LEGO House, the Djurs Sommerland amusement park, Moesgaard Museum and Tirpitz, want to continuously gather information about their guests which can be used on both an operational and strategic level to create good and recommendable experiences and ensure that visitors continue to visit their attractions.
Approach
Epinion has designed and developed the setup behind Top Attractions’ annual guest surveys, which provide insight into visitors’ composition and satisfaction, as well as their experiences during their visit to one of the 25 attractions in the collaboration. The study takes into account the attractions’ differing sizes, types and contents through a flexible design which is adapted to the individual attraction.
Resolution
An online survey and dashboard solution that provides attractions with individual access to the results about their guests’ composition and experience of their visit on a daily basis. The dashboard enables the attractions to measure and monitor progress over time based on key KPIs, as well as benchmark results against each other. The survey is an important tool in both the daily and strategic work to drive and develop the individual attraction.
