Uncovering the citizens’ mobility in Nothern Jutland

Challenge

Through their own strategy, Nordjyllands Trafikselskab is going through a transition phase from an ordinary transport company to a mobility company. To reach that goal, they want all citizens in Northern Jutland to be “mobilists” and use a more coherent transportation network.

Approach

During the winter 2018, Epinion planned and completed a qualitative survey among 2.600 citizens. They were asked to answer a battery of questions related to mobility e.g. how they transported themselves and if the transport possibilities could influence where to settle down.

Resolution

Nordjyllands Trafikselskab received recommendations emphasizing the potential in closer cooperation with the different suppliers of transportation. They were also given insights on how and to whom to communicate about their current transportation options. Not least, municipalities can now compare ‘their mobility score’ with neighbor municipalities.

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