Finding people to cook with – for research purposes obviously

Challenge

Madkulturen needed participants for an innovation workshop set place in a test kitchen where participants were intended to cook using organic meat.

Approach

Epinion was responsible for the recruitment for 2 workshops of a 4h duration and 12 participants each – a mix of families and empty nesters and all buyers of organic meat. Our solid, reliable and high-quality panel community was used in connection to other recruitment techniques to ensure this specific target group.

Resolution

The insights informed Madkulturen about the organic consumers barriers and triggers for using and preparing organic meats. The workshop works as a strategic platform for further product development in the organic meet market.

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