Challenge
The Danish National Election Study has been conducted after each parliamentary election since 1971 and aims to shed light on voters' attitudes and behaviour. A good number of the questions used have been repeated throughout the period, and this means that a unique possibility to follow the evolution of Danish voters' political attitudes in a wide range of areas exists – from their perceptions of different parties to attitudes towards foreigners and the environment and to requests for public spending.
Approach
Epinion is co-operating closely with leading political scientists in developing a design for this data collection, which sets high demands for data quality in a very difficult survey setting. This means that we must incorporate all possible ways of reaching and interviewing a representative sample of the Danish population.
Resolution
By combining digital and postal invitations, postcards, telephone interviews and printed surveys, we ensure a thorough follow-up process, where we exhaust all possible ways of reaching respondents. This ensures that we achieve the highest possible data quality, which is necessary in order to be able to follow the development of public opinion in Denmark.
