Private

We help private companies grow through insights into their existing and potential customers

Growth requires a deep understanding of the market, customers, and competitors. We support private companies in collecting and transforming large amounts of customer data into clear insights and reliable advice—enabling them to make better decisions about development and initiatives, and ultimately to grow faster and stronger than their competitors.

When the contours are clear, businesses can navigate, prioritize, and move forward with greater confidence in a complex world with many bottom lines—if they have a nuanced and thorough understanding of their customers. This applies whether it concerns B2B, B2C, or e-commerce, existing or potential customers, products, markets, services, messaging, or campaigns.

Across our projects, we base our recommendations on insights collected through the latest quantitative and qualitative methods. We are fluent in everything from cutting-edge digital and anthropological approaches to advanced analytics, AI, and large-scale data.

One of our specialties is helping clients make better use of their existing digital customer data by developing need-based, behavioral, or market-driven segments—enabling them to tailor communication more precisely to the individual end customer. But as our cases on this site show, we work across a wide spectrum of challenges, including branding, consumer behavior, customer journeys and loyalty, international research, concept development, and more.