Avoid wasting everyone’s time
August 16, 2019
Too many market surveys conducted today do not reveal the actual needs and desires of consumers. As consumers, we do not want to miss out on opportunities – if asked directly about our needs and desires, our automatic reflection will often be ‘yes it sounds good’ or ‘yes I need that’.
The consequences for a company or provider relaying on this kind of market survey can be huge – worst case scenario, they will end up developing and offering products and solutions that consumers do not really want to buy into.
Market surveys must therefore be organized and designed in a way that ensures a solid and deep understanding of consumers needs and desires. It requires a deep understanding of how consumers habits, needs and desires are effectively met.
A tailor-made design and approach are therefore crucial – only by doing this, we can avoid wasting consumers and companies time – and money.
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