Challenge
Since August last year, Rudersdal Municipality has been running an ambitious pilot project on shared mobility as part of a larger European Horizon Europe initiative. The municipality is testing the use of 200 shared bikes and up to 60 shared cars, adding a new dimension to local transport options. With a focus on reducing private car ownership and increasing the use of flexible transport solutions, the project addresses challenges such as rising traffic and the need for more sustainable alternatives.
Approach
The main challenge was to understand residents’ awareness and attitudes towards shared mobility, as well as their experiences using these services. To gain insights into whether their transport habits could change, Epinion conducted a survey among more than 1,200 residents in Rudersdal Municipality. The data collection was designed to complement other data sources, such as usage data from the shared bikes and cars. Together, these insights help clarify the potential for integrating shared mobility as a reliable transport option outside central urban areas like Copenhagen.
Resolution
Based on the survey, Epinion recommends that Rudersdal Municipality continue its shared mobility initiatives. Seven out of ten residents recognize the shared bikes and cars, and the majority believe the project should be extended. The effort should particularly focus on increasing the visibility of these services and improving access - such as by expanding information channels and the locations for pick-up and drop-off. Originally set to end in summer 2025, the pilot project has already been extended until the end of 2025, based in part on usage data and citizen evaluations.
