Tourism, Culture & Experiences

The field of tourism, culture and experiences is facing a new reality. Making sense of this new reality and seizing the opportunities is paramount.  

New destinations must find their foothold and set their strategies, Covid-19 is reshaping the way we travel and experience, the climate crisis and the demand for sustainability is upon us, new authentic tourism products and experiences are in demand, cultural attractions have to balance this demand while at the same time being increasingly commercial to attract new and broader audiences – and all this requires data and insights to drive change. Data driven insights is about making sense of reality. It is reducing the complexity of reality to categories that makes it possible to navigate and to act. This is how we can help.

Our customer portfolio covers the major tourist organisations and cultural attractions of Scandinavia and the smallest attractions and micro-destinations. What they all have in common is that they must create business based on the ‘good experience’. Hence, they must be close to their customers and guests and evolve based on knowledge of their target groups and how their product is perceived.

Our team has specialised in this field, and we understand the challenges and opportunities facing the industry. Thus, we are not only a supplier of knowledge, but your trusted advisor in how data and knowledge can be translated strategically to create value for you.

We use the latest technologies and methods in advanced qualitative, quantitative and mixed methods analyses. Our solutions not only include value-adding insights – we also focus strongly on working with utilising these insights by putting them into practice in the organisation.

Read more about what we do and who we are (in Danish): Kort om Epinion Turisme, Kultur og Oplevelser

Here you can dive into some of the interesting cases and tools we have developed ourselves or in collaboration with skilled partners:

• Read more about (in Danish) ‘This is how the Danes experience’ – a segmentation of the Danes for the professional market within the experience economy
• Read the introduction to the ABS model (in Danish): Introduktion til ABS-modellen (Attraktionernes Betydning for Samfundet)
• See the latest Sensemaking Session based on data from The Danish Holaiday Travel Survey about the Danes’ expectations for travel and experiences during the summer 2021